Pending 529 College Savings Plan Advertising Amendments
The Municipal Securities Rulemaking
Board (“MSRB”) has previously filed with the Securities and Exchange Commission
(“SEC”) a proposed rule change consisting of (i) amendments to Rule G-21, on
advertising, and Rule G-27, on supervision, and (ii) an interpretation on
general advertising disclosures, blind advertisements and annual reports
relating to municipal fund securities.[1]
The SEC published the proposal for comment and received one comment letter.[2] At the request of the SEC, the
MSRB submitted today a reply to the comment letter.[3] In addition to providing
clarification on certain issues raised in the comment letter, the MSRB proposes
that required compliance by brokers, dealers and municipal securities dealers
(“dealers”) with the new fee and expense disclosure requirements be delayed until
July 15, 2007.[4]
New Centralized
Access Facility for 529 College Savings Plan Information
The
MSRB has previously noted that disclosure practices in the 529 college savings
plan market should be based on six basic characteristics:
comprehensiveness, understandability, comparability, universality, timeliness
and accessibility.[5] The
College Savings Plan Network (“CSPN”) has recently upgraded its existing
website, located at www.collegesavings.org,
to create a centralized web-based utility that seeks to provide a comprehensive
view of the entire 529 college savings plan market. This CSPN utility
provides a combination of on-site and hyperlinked resources, including summary
information allowing side-by-side comparisons of many important features of
different 529 college savings plans, together with direct links to more complete
information provided in the program disclosure document or other relevant sources
for all 529 college savings plans.
The
CSPN utility joins other commercial, industry group and regulator web-based
resources providing useful information on the 529 college savings plan market
for both investment professionals and individual investors. Together, the
CSPN website and these other resources have made considerable progress toward
achieving a 529 college savings plan disclosure system that embodies the MSRB’s
six basic characteristics for effectively meeting the informational needs of
investors in this market. These resources provide dealers and other investment
professionals seeking to provide advice to their customers on their college
savings options with a significantly fuller view of the available
alternatives. Customers also now have more direct access to much of the information
and other resources they may need to make informed investment decisions,
thereby promoting investor confidence in their own abilities to make such
informed choices, whether with the advice of an investment professional or as a
self-directed investor.
Finally,
the MSRB believes that improved disclosures can only be effective if investment
professionals and potential investors actually access such disclosures with
sufficient time to make use of the information in coming to an investment
decision. The MSRB urges dealers and other participants in the 529 college
savings plan market to provide the investing public with easy access to, and to
affirmatively encourage the use of, the CSPN utility and other similar resources.
Although dealers effecting transactions in 529 college savings plans for
customers are strongly encouraged to make use of these resources, dealers are
reminded that they continue to be obligated to meet their affirmative
disclosure obligations to customers under Rules G-17 and G-32[6] and that merely providing access to customers to such web-based resources
generally will not satisfy such rule-based obligations. The MSRB will continue
to monitor the 529 college savings plan market closely with respect to the adequacy
of information flow to the marketplace to ensure that the MSRB’s investor
protection objectives continue to be met.
* * * * *
Questions
regarding the proposed rule change may be directed to Ernesto A. Lanza, Senior
Associate General Counsel, Jill C. Finder, Associate General Counsel, or
Catherine A. Courtney, Assistant General Counsel.